Social media marketer must be careful when giving suggestions to their clients for promoting client’s brand. There are several online tools which we and our client can use to monitor how the brand is getting endorsed or liked by people.
Social networking sites are real
boon to the entrepreneur because they can create pages for their brand and
their brands can be advertised free of cost. Nowadays there is a special team
called social media marketing team within the marketing team of every company
to advertise their brand and their products in social networking sites like
Facebook, twitter and YouTube. The main features in social networks that
popularize the brand and their products are Like and Share.
The tools used to monitor the brand
can be used by our clients to check the progress in promoting their product.
Therefore we must make our promotions pleasing and appealing with offers
provided by the client thereby increasing the consumer participation.
On the other hand, social networks
are risky as they are subjected to everyone’s comment. Anyone can register
their thought about the brand as a comment. There are chances of negative
promotion of the brand because of some bad comments. Of course, the comments
which are not legitimate can be flagged.
Thus Social Networking can both
promote and demote the brand. It all depends on the way how we share our
thoughts on the social networking sites.
I agree with you that Social media is definitely a great tool for businesses to promote their brands. It is a gift to entrepreneur because it is powerful and most importantly, it is FREE. However, as what you describe, social networks are risky because everyone can comment on everything including your product. There is chance that your product will receive negative comments on, and it will definitely demote the product. I also think if you sell your brand by using social media, you should frequently keep track on the page, and once there is illegitimate comment, flagged it as soon as possible to avoid any damage of the reputation of your product.
ReplyDeleteI found your post very interesting because it provided me with a different approach to the assign topic. The outline you provide on the ways social networks can be an asset to businesses shows the power social networks possess. You complete the explanation by also commenting on the possible issues that can occur by putting a brand on social networks. My online suggestion for improving your post would be for you to type it somewhere outside blogspot first, such as Word so that it can help you catch minor grammatical errors.
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